A web design tool made for the AI era

Inception is a new kind of AI-first design tool made for design exploration. It is backed by HTML/Tailwind code, so it will never generate designs that cannot be built on the web. The designs it produces don't need translation or reimplementation in code. You actually see what you get.

The problem we are solving with Inception: Lots of people who are not full-time designers struggle to get started with the builder. They ask for templates, but templates are only good when there is a huge variety, and that takes years to build. We have had it out in the open for a week now, and I see professional designers actually using it, with amazing results. We bet it saved them a crazy amount of time instead of moving pixels around and drawing every rectangle by hand.

Those tools generate tons of JavaScript and aren't good at designing. They also don't have a design workflow that is made specifically for exploration—meaning generating lots of designs and picking what you like to explore further. Inception generates only HTML and Tailwind, which allows it to be great as a design exploration tool and still produce production-ready code, which can be used everywhere else, including in the above-named tools as well as in Webstudio.

It's not meant to provide the high level of control like Figma. After the exploration phase, you can paste the code into Webstudio and continue working on it, adjusting every detail of the design.

Yes, up to 4 frames in parallel.

Yes, you should. You can select the frame and write edit prompts to modify it. You can also use the remix button to create a new frame based on the selected one, then continue experimenting with a separate frame.

You have projects, boards, and frames. Your account can have many projects. Each project can have many boards. Each board can have many frames.

Yes, we have an interaction mode that can be toggled using a shortcut, using a button in the prompt panel, as well as by double-clicking the frame.

Not yet.

Yes, you can copy the code from Inception and use it in any code editor.

Yes.

Yes, we have a history of prompts you made in the menu above the frame, and you can choose every version you made.

Yes, even though it's not our primary device for testing, it does work on mobile.

Creating an account doesn't require a subscription at the moment, but you need to pay for token usage. Token usage generally depends on your input and output size. The more content in the frame you generate, the more expensive it gets. A very long page can cost 50 cents, while a single hero section may cost a few cents. Inception uses the best models on the market, such as Claude and others, some of them are expensive.

When you are exploring designs, try to generate only a single section, e.g., only the hero section. Once you like it, you can add more sections. If you generate a full page every time, you will use much more tokens as well as wait much longer.

Not at the moment. We don't think this will be possible, because we need the flexibility to change out models at any given time when we improve the product. Additionally, we want to be able to provide you with maximum stability of the product and quality of what you get.

No, Inception is a separate product that is focused on design exploration. You can use it to generate designs and then paste the code into the builder to continue working on it.